Sunday, 29 August 2010

I think she just needs a cold shower

Anyone seen the ad for Beyonce's perfume Heat - it's ridiculous!

I know sex sells (broadly speaking) but this just seems OTT. I like Beyonce , what's not to like? -  she's incredibly talented, works hard for everything she has achieved, is not a media whore, keeps her private life private, all this demands respect whether her music appeals to you or not. But this is just unnecessary writhing, sweating and stalking.

All I'm saying is - I think it could be classier.

To be honest the fact she's even releasing a perfume disappoints me, I appreciate the celebrity perfume market is lucrative but it's all a bit predictable and sooo done. I am not a 'fan' of Beyonce, I'm an admirer, I like her work ethic, I think it's a rare thing in today's world of instant celebrity.

If you ask me this ad campaign is a result of the Gaga syndrome, since her 'arrival' a lot of her peers seem to feel they have to step everything up in a desperate attempt to garner as much attention*. An old rule of acting is the smaller and more truthful you are the more of the audience's attention it attracts, big and loud gets boring very very quickly.

There's a theatre exercise that always proves this point. Two people on stage and the audience have to physically point at who has their attention. At first both actors will start jumping around, waving their arms and being loud, eventually one will tire or realise that the smaller and more truthful they are the more fingers are pointed their way.

P.S Don't even get me started on Gaga - I remain bemused by the multiple layers of hypocrisy her 'mission statements' present.


"Always be a first-rate version of yourself, instead of a second-rate version of somebody else."
- Judy Garland

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